Rosemary Coombe, Andrew Herman - "Rhetorical Virtues: Property, Speech, and the Commons on the World-Wide Web"

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Property, Propriety, and Appropriation

Our comments extend our mutual scholarly interest in the articulation of discourses of property in contemporary capitalist culture and how these are deployed in the narrative conjuring of capital as “salvific” moral virtue in global neoliberalism (Comaroff and Comaroff 2001). We are interested in how narratives of property and propriety, ownership, and entitlement come to be embodied and performed as moral stories in digital environments (Coombe and Herman 2000, Coombe and Herman 2001). As Marx argued “capital” is a “very strange thing, abounding in metaphysical and theological niceties” (Marx 1976[1867]:163). Capital is strange for Marx because it can apparently morph into so many different forms—as commodity, as debt, as labor, as knowledge, as brand image, and, underlying these, money as the universal, impersonal standard of value that makes these commensurable. Yet these strange and magical qualities of capital rest upon a foundation of metaphysics and theology—a particular set of ethical values that construe lifeworlds into monetary forms and human beings into autonomous individuals.

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